My Story

Meet The Maker

Hi! I’m Gemma – a jeweller based in Naarm/Melbourne, Australia, and the hands, heart, and mind behind every piece you see on here.

My jewellery journey began in 2022 with a few short courses to learn the basics, and since then I’ve been largely self-taught, continually experimenting, refining, and expanding my skills at the bench.

Jewellery has always been more than just adornment for me – it’s a form of self-expression, a way to feel empowered, unique, and deeply connected to myself. Through my work, I hope to create pieces that bring those same feelings to others: jewellery that becomes part of your story, to be cherished for a lifetime and worn with confidence.

A Story Behind The Name

When I began dreaming up a name for my jewellery brand, I knew I wanted it to hold personal meaning. Working with precious gems every day, it felt only natural to weave my own name into it - ‘Jewelz By Gem’.

But the initials, JBG, revealed something even more special. They happen to match the first initials of myself and my two older brothers, Josh and Ben — in perfect birth order. That little coincidence took me straight back to my childhood.

When we were very young, the three of us would set up a table out the front of our house, selling vegetables our Nonno had grown on his farm. Around that same time, I have a vivid memory of my eldest brother, Josh, gathering an assortment of his belongings, and instructing Ben and I do the same. We were going to have a sale — just like we did with Nonno’s veggies. He was convinced we could turn it into a business, and even came up with the name ‘JBG’ — after all our names.

Of course, our treasures were nothing more than sentimental bits and bobs, and held little financial value, but that memory stuck with me. Now, years later, “Jewelz By Gem” feels like a continuation of that playful entrepreneurial spirit — a nod to my family, and the joy of creating something to be shared.